Morningstar Streamlines Document Processes While Maintaining High Security
Dylan Navra, Managing Director at Morningstar
Morningstar helps financial advisors deliver their services to investors. They offer an investment platform and the technology that allows financial advisors to manage accounts for thousands of clients while still delivering personal service. Headquartered in Australia, the company maintains offices in the UK, Hong Kong, China, Armenia, and the UAE.
The Morningstar platform allows financial professionals to maintain data, make trades, and track investments for their clients. They strive to provide a single source of truth – an information source all parties trust as the basis for investing decisions. Their software does that very well, but Morningstar recognized that reporting on the data was an essential service they must provide.
They looked for a reporting solution that allowed for personalized, branded communications. They needed software that used Morningstar-created data to deliver reports on behalf of their clients. The solution had to work within an automated workflow.
Morningstar prefers to offer a “business in a box” solution. They did not want their clients to deal with integration issues or have to train financial advisors on third party software to create the customer-facing documents they needed. The reporting feature needed to be easy to deploy, allowing financial professionals to focus on their business and investor needs.
Experlogix Document Automation allows Morningstar to create their own document templates and quickly deploy them to their clients. Morningstar met their clients’ key requirements by integrating their platform with Experlogix Document Automation. This allowed them to create reports that deliver the information investors wanted to see, while allowing the Morningstar clients to promote brand identity – and do it at scale.
Creating personalized reports one at a time is easy. Providing the same level of personalization and attention to detail for thousands of investors requires a comprehensive, full-featured solution, which Experlogix provides.
Morningstar clients may not even be aware of Experlogix. To them, all the reporting and support is part of the Morningstar platform.
Morningstar now allows their clients to deliver useful, relevant reports to investors. They may deliver reports to a secure document location, allowing investors to retrieve them when they wish. Some reports include digital signature features.
Experlogix gave Morningstar the ability to enhance their relationships with their clients and gave their customers the same opportunity to do so with investors. Financial advisors can use Morningstar-created document templates or take advantage of the Microsoft Word add-in to design their own documents. The advisors now have the power to tell their story to many investors automatically while simultaneously promoting their own brand.
By including e-signatures, Morningstar-produced documents not only communicate critical information efficiently. They also enable investor engagement and facilitate processes that lead to additional business for their financial advisor clients.
As a worldwide organization, Morningstar appreciates the support from Experlogix teams in Europe and North America. The company can get their questions answered or request technical help, regardless of the local time of day.