The complexity and range of Stargrup AŞ product lines have grown steadily over the past 30 years. They needed the visibility required to define exact details for all aspects of their products—one product could include hundreds of variables, sub-products, and semi-finished goods. Before implementing CPQ in 2012, Stargrup AŞ was extremely successful, but there was a lot more sweat involved than needed. To start, the software they relied on wasn’t much more helpful than a word processing program. Sales engineering and product development required multiple workarounds to try and define properties for products and semi-finished goods. Configuration data was locked in its little universe; sales, accounting, planning, and production did not have real-time access, in large part because the software could not integrate with ERP. Lack of visibility made complete and timely order processing very difficult and extended to inadequate control across all manufacturing operations. Stargrup AŞ wanted more insight into all processes and metrics that could help them optimize how they ran their business.
Though they faced challenges, Stargrup AŞ did produce extremely high-quality goods that met complex demands. They managed to work as a connected ecosystem, thanks to a massive expenditure of effort from IT staff and dedicated teams. Stargrup AŞ wanted to relieve burdens while still increasing efficiency and performance. They needed advanced configuration capabilities, and they also knew that integration with their Microsoft Dynamics AX ERP system was essential to bringing together all teams.
Their choice needed to enable them to:
After choosing CPQ and moving through a 6-month implementation, engineers worked with intuitive tools to customize CPQ to user requirements and make data available. IT staff began to experience the ease and flexibility of working with a configurator that’s fully integrated with Dynamics AX and that lets them:
Their decision to implement CPQ has given them the ease and flexibility they need to create up to 100 product configurations daily, and that’s just the start of the benefits they’ve realized. CPQ has helped Stargrup AŞ refine and simplify the modeling and configuration work that’s the backbone for great products. It’s also helped transform the way other teams work within the organization. It’s a powerful sales configurator that reduces time spent creating quotes and orders, enables a smooth flow of information across the ecosystem, and makes a great impression on customers:
CPQ has given Stargrup AŞ what they wanted and needed most: the end to end visibility, configuration tools, and smooth sales and order processing that lead to accurate and timely data required for production planning, pro software for business intelligence that lets them monitor team efforts and operational performance. For example, managers can quickly pull out metrics and summaries—any task or operational process can be analyzed. They can set up proactive alerts that prevent order and production errors. As İlhan ULAŞAN, Project Leader and Bülent Kebapçı, IT Manager summarize, “Because we have control of the whole supply chain process and the ability to trace the operations on a real-time basis, the company can improve all KPIs—including productivity, stocks, and delivery—by multiples.”
CPQ’s automation, ERP integration, and intelligence delivered a 6-month return on investment—that’s an excellent success story in itself. That quick ROI promises to turn into significant growth and profitability. Stargrup AŞ has a sales and product configurator that will let them expand and grow without making significant additional investments.