Lexmark streamlines and transforms sales operations with Experlogix CPQ for Microsoft Dynamics 365 Sales
Benefits
- Improvement in order accuracy, resulting in a 43 percent drop in quote revisions.
- Significant reduction in time-to-quote.
- Sales representatives can easily build and show multiple configurations using an intuitive interface.
For Lexmark, a global provider of printing and imaging technology, an integrated approach to sales and operations was a meticulous and methodical strategy the leadership team envisioned and implemented to ease the transition to remote work, increase efficiency, and ensure a sustainable path to digital transformation. Using Experlogix CPQ and Microsoft Dynamics 365, the company integrated its CRM and CPQ (Configure, Price, Quote) systems so the customer journey is visible and unequivocally supported, sales cycles compressed, and revenue accelerated. Lexmark also recorded an improvement in order accuracy, resulting in a 43 percent reduction in quote revisions along with seamless sales experience and streamlined reporting
“The integration capabilities between Experlogix and Dynamics 365 have been a huge help. Our sales team spends a lot less time copying quotes between systems, and the more modern interface allows us to build configurations much faster.”
Dawn Smith, Enterprise Business Application Front Office Manager