Smart Forms Generate Huge Improvements
GroupHEALTH implemented a modern solution based on Experlogix’s Smart Form technology. At benefit enrollment time, each client employee receives an email invitation with a link to relevant online enrollment forms. The Smart Form leads the enrollee through the online process, capturing all the required information and resolving conflicting data in real time.
Experlogix Smart Forms make use of known data to control information presentment. Unlike the generic paper forms, the online enrollment system no longer exposes enrollees to irrelevant content. This caused confusion in the past when enrollees mistakenly assumed their company plans included coverage not offered by their employers.
The online enrollment solution has reduced errors. GroupHEALTH is not required to read hand-printed documents and the system automatically prompts enrollees to supply missing information. The Smart Form notices inconsistencies, such as when an enrollee selects family coverage but neglects to provide information about their dependents.
A Big Win – Selling Optional Coverage
Experlogix realized they could assist GroupHEALTH even more by using their technology to aid the company in their efforts to sell optional coverage.
Under the old process, enrollees had to complete additional paper forms to purchase optional products. The forms required enrollees to submit much of the same information they had already entered on the regular benefit enrollment forms. Predictably, sales of these products were quite low. Enrollees didn’t understand the benefits of the optional coverage, or they ignored the forms completely.
In the online enrollment solution, employees watch a two-minute video that explains the advantages of the available optional coverage. The Smart Form computes the cost of the products based on previously acquired data and asks employees if they want to buy them through payroll deduction. Enrollees are not required to furnish any additional data to purchase the extra coverage.