Balanced Body Sees Consistent Revenue Growth with Experlogix CPQ

Founded in 1976, Balanced Body, Inc., is the world’s largest provider of Pilates equipment and education. Combining state-of-the-art engineering, materials, and technology with a modern understanding of human biomechanics, Balanced Body has been a true innovator in the personal exercise equipment space.

With such a long, rich history of product innovation and expertise, Balanced Body needed a fully automated business system to match the success and vision they set forth as company.

Additionally, having tens of thousands of varying product configurations in its repertoire, they needed an efficient and consistent way to process quotes and orders faster and easier. “Because we sell both business-to-business and business-toconsumer, we needed a solution that could dynamically and accurately create custom bill of material (BOMs) and Routings,” said Adam Endelman, Director of Business Intelligence at Balanced Body. “Previously, our CRM system was so archaic that it only had a pricing and quoting engine with no BOM or routing functionality,” noted Endelman. “We needed to change that.”

“Our salespeople would create the configuration and it would basically manifest itself as a line item on the sales order with a particular description and price. After the sales order was submitted, someone in the production planning department would manually create the custom BOM in our back-office software to track inventory, and we would print copies of the order with their descriptions and ensure that they made their way onto the shop floor,” said Endelman. “We needed to eliminate those paper travelers.”