Sirocco Group and Experlogix Announce Their Global Partnership

Sirocco Group, Sweden’s most experienced CRM specialist company, and Experlogix, a leading provider of cloud-based CPQ (Configure, Price, Quote) and document generation and automation software, are pleased to announce their global partnership.

“We’ve been in the CPQ space since 2015 and have implemented some of the largest and most complex projects in the world. In our eyes, every customer is unique, yet every project benefits from our vast experience,” says Laith Al-Hashimi, CEO and founder of Sirocco Group. “As part of our global growth strategy, we have decided to expand our partnerships within the CPQ area and deepen our collaboration with global leaders like Experlogix,” continues Laith.

“The CPQ market is significantly growing, and we are seeing a great potential to win our fair share through our partnership with Sirocco in the Nordic market as well as in other EMEA regions,” says Tone Ytrehus, Partner Account Manager EMEA at Experlogix. “Along with Sirocco’s driven and experienced team, which has successfully helped over 300 companies to create, develop and maintain profitable customer relationships, we will accelerate our two companies’ growth significantly by delivering business value through CPQ capabilities to our mutual customers working with Dynamics 365 or Salesforce,” continues Tone.

The long-term goal of the partnership is to increase the use of CPQ solutions as part of the execution of digital CRM strategies in manufacturing, retail and other industries, and build a long-lasting strategic partner relationship with their mutual customers.

What Is CPQ?

Configure, Price, Quote, or CPQ, is a business software used in the B2B industry that enables sales teams to quote complex configurable products and services with accuracy. CPQ controls product and service options, available feature combinations, pricing and discounting, and automates quote processes, helping sales representatives quote fast and sell right – every time.

Regardless how companies sell – direct sales team, via resellers or B2B/B2C on the web – the Experlogix CPQ software simplifies and accelerates the quote-to-cash processes through powerful and comprehensive yet simple-to-use capabilities – front-to-back-office processes, efficient approval workflows, logic-based pricing and discounting, dynamic product visualisations, guided selling, on-demand BOM and routing, advanced manufacturing capabilities, document automation, and e-commerce platform integrations – helping companies to sell at the speed of now and increase revenue.