Eye Designs, LLC

Optical Store Furniture Manufacturer Speeds Quote Production Time


  • Create quotes from any location.
  • Reduce quote production time.
  • Free reps to focus on selling.
  • Handle multiple price lists.
  • Increase quote accuracy.
  • View of line drawings for various options.

“The staff at Experlogix was amazing. They were willing to work at our pace and meet our deadlines.”

Eye Designs is a leading design/manufacture solution for store interiors in the US. Established in 1998, Eye Designs’ goal is to help store owners realize greater retail sales by providing the best-looking retail environments in the industry. The company has a history of success as the leader in designing dynamic customer environments and merchandising systems in the ophthalmic industry.


Prior to implementing Experlogix Configurator, the proposal process was a time consuming, mistake-prone exercise for an Eye Designs sales person. Reps had to travel to the main office to create a quote and had to manually juggle multiple price lists and discount levels.

“The staff at Experlogix was amazing. They were willing to work at our pace and meet our deadlines.”

William Lithgow, Director of Manufacturing and Operations at Eye Designs


Eye Designs’ Microsoft Dynamics partner, Cargas Systems, researched ISV solutions and recommended Experlogix to Eye Designs. “After investigating Microsoft Dynamics CRM™ quoting add-ons, we found Experlogix to be the most complete and easiest to install solution for our clients,” says Brett Meyer, CRM Practice Manager, Cargas Systems.


“Experlogix Configurator combined with Microsoft CRM and Microsoft SL gives us a completely integrated package,” says William Lithgow, director of Manufacturing and Operations. “We can create a quote from any location that our sales representatives have internet access. We have experienced greater accuracy and speed with Experlogix.”

Managing multiple price levels is also automated. According to Lithgow, “The Experlogix Formula Designer is a great feature. We now have the ability to use multiple prices lists without creating separate lists in the accounting and CRM systems.” Reps can also view line-drawings of options in Experlogix to ensure quote accuracy.

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