Transforming a Complex Catalog into an Integrated E-Commerce Experience   

“Our new Experlogix website has been a real step forward for the business. Experlogix delivered a clean, modern platform that’s fast, intuitive, and built around how our customers actually buy. The integration with Sage and our product configurators has already made ordering smoother and reduced admin on our side. The team were easy to work with, highly responsive, and genuinely committed to getting everything right. We’re delighted with the outcome and the value it’s bringing to our B2B customers.”

– Tom Davis, General Manager, Signage WOW

Signage WOW is a leading provider of high-quality sign making materials, innovative sign equipment, and specialized tools and accessories. Serving multiple industries with thousands of products, they needed an e-commerce solution that could simplify complexity, improve user experience, and deliver real-time accuracy. 

We partnered with Signage WOW to create a sleek, high-performing webshop powered by Experlogix Digital Commerce Platform, fully integrated with their ERP system. As a result, the new platform boosted sales and freed up internal resources, enabling Signage WOW to focus on what they do best.

The Challenge 

Signage WOW faced several key challenges with their previous system: 

• Organising an extensive product catalog into categories for different industries and applications. 
• Ensuring product information stays accurate and up to date across thousands of SKUs. 
• Creating a visually appealing and functional website that reflects their brand identity while enhancing user experience. 
• Delivering real-time pricing and availability without manual intervention.

Consequently, their old system struggled to provide clarity, speed, and consistency, making navigation cumbersome and order management inefficient. 

The Solution 

To overcome these challenges, we implemented the Experlogix Digital Commerce Platform, delivering a fully integrated, responsive webshop tailored to Signage WOW’s requirements. 

Key Features: 

• Clear Product Categorisation – Products organised into intuitive categories for easy navigation. 

• Smart Filters & Search – Advanced filtering and search functionality improved product discovery. 

• Effortless Product Management – Bulk uploads via spreadsheets reduced manual workload. 

• ERP Integration for Real-Time Accuracy – Pricing and availability updated instantly. 

• Visual Impact & Brand Alignment – Bold banners and graphics reflected Signage WOW’s identity. 

• Responsive Design – Optimised for all devices, catering to B2B customers. 

• Streamlined Order Management – Integration simplified backend processes and improved efficiency. 

Discovery & Planning 

 We collaborated closely with Signage WOW to understand their product range, target audience, and business goals. As a result, the solution was perfectly aligned with their vision. 

Integration & Build 

 Experlogix Digital Commerce was integrated with their ERP system, providing a seamless backend for product management and order processing. Our team handled the entire build and categorisation process, allowing Signage WOW’s staff to focus on core business tasks.

The Result 

The new e-commerce platform delivered measurable improvements: 

• Increased Sales – A visually appealing, easy-to-use platform encouraged more purchases. 

• Improved Efficiency – Real-time data and streamlined processes freed up internal resources. 

• Enhanced Customer Experience – Clear navigation and accurate information created a frictionless buying journey. 

By leveraging the power of Experlogix Digital Commerce, Signage WOW, are now armed with an exceptional e-commerce solution that meets their business needs and exceeds customer expectations. This project demonstrates our commitment to delivering tailored digital solutions that empower clients to succeed online. 

Signage WOW praised the stress-free process and timely delivery, highlighting Experlogix consistency and quality.

Benefits for the Business 

• Increased Online Sales – A visually appealing, easy-to-use platform encouraged more purchases.
• Improved Operational Efficiency – Automated updates and ERP integration reduced manual workload.
• Real-Time Accuracy – Customers received up-to-date pricing and product availability instantly.
• Enhanced Customer Experience – Clear navigation, smart filters, and responsive design made shopping effortless.
• Brand Consistency – Bold visuals and design aligned with Signage WOW’s identity.
• Scalability for Growth – A robust platform ready to support future expansion.
• Freed Internal Resources – Staff could focus on core business tasks instead of managing outdated systems.
• Streamlined Order Management – Integrated processes improved speed and reduced errors.
• Stress-Free Implementation – End-to-end project delivery ensured timely completion without burdening the internal team.

Signage WOW are now positioned for scalable growth, repeat ordering, and enhanced customer satisfaction in a competitive market.