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Tippers Building Materials Supplier 

Digital Commerce
Construction & Industrial
Wholesalers & Distributors
USA
Digital Commerce Intact iQ / GenetiQ
Date: 2025-08-21
3 min read
Tippers Builders Merchant eCommerce webshop integrated with Intact ERP showing screws product listing

Tippers Building Materials Supplier Launches B2B eCommerce for Intact iQ


Tippers Building Materials Supplier, a trusted name in building materials for over a century, recently modernized its digital operations by launching a fully integrated eCommerce platform powered by Experlogix Digital Commerce. Designed to integrate out-of-the-box with Intact ERP, the new B2B eCommerce store supports both B2B and B2C customers across Tippers’ 18 branch network. Tippers now offer order & pick-up in store, real-time stock visibility, flexible online ordering, instant quoting and easy invoice payments for customers across their entire branch network. This scalable solution empowers Tippers to meet the evolving demands of today’s trade and retail buyers. It also drives operational efficiency and digital growth. 

Benefits

  • Modernisation: Scalable B2B e-Commerce that supports the business’ digital growth ambitions 
  • ERP Integration: Real-time data and stock visibility via deep ERP connection 
  • Operational Efficiency: Elimination of manual order processes and improved fulfilment services. This includes traditional online ordering, pick-up in store and the ability to split and order to support both. 

The Company 
Tippers is a long-established, family-run builders merchant serving the UK building trade for over 100 years. With 18 branches across the Midlands, Tippers supplies a wide range of building materials to both trade professionals and retail customers. As the company expanded its footprint and brand presence, it became essential to modernize its approach to digital commerce. It needed to continue providing the trusted service that had earned it a loyal customer base. With multiple brands and locations, Tippers required a commerce solution that could scale with its ambitions while integrating into its existing operations.

The Challenge 
Tippers Building Materials Supplier faced several operational and digital challenges as it positioned itself for growth. The business relied heavily on manual order processes that slowed down efficiency and made stock visibility difficult across its multiple branches. 

As Tippers serves both B2B and B2C customers, the big drivers towards Experlogix were the solutions split order feature and multi branch feature. Multi branch provides the ability to see stock availability at each branch location. It also offers the ability to order those construction materials to site, a key part of B2B eCommerce. This is difficult to achieve with most retail-oriented ecommerce platforms.  

The move to a new ERP system—Intact—added complexity. It required a solution that specialized in ERP-driven industries. Additionally, the company needed tools to support multi-channel marketing efforts and enhance its customer experience online. This included functionality like split-cart options for delivery and collection and specialized calculators for product estimates. 

The Solution 
Tippers implemented Experlogix eCommerce for Intact to transform its online presence with an out-of-the-box WebShop tailored to both B2B and B2C needs. The platform’s deep integration with Intact ERP provided real-time stock visibility by branch, flexible pricing models, and seamless checkout functionality. Customers could now easily order by unit, pack, or area using built-in calculators. Meanwhile, split-cart capabilities allowed for a mix of collection and delivery within a single order. Tippers also strengthened its marketing strategy by integrating Klaviyo and Google Shopping, enabling effective multi-channel outreach. With Experlogix, Tippers now operates a modern, scalable eCommerce solution. This supports continued growth and exceptional customer service. 

 Key Outcomes from the Dolans Fire Protection Supply Case Study

  • Fully integrated out-of-the-box WebShop tailored for B2B and B2C customers 
  • Real-time stock visibility by branch through deep Intact iQ ERP integration 
  • Flexible pricing and checkout experiences for trade and retail users 
  • Split-cart functionality enabling mixed collection and delivery orders 
  • Seamless online ordering of products sold by unit, pack, or area 
  • Enhanced customer experience with built-in area calculators 
  • Streamlined operations through elimination of manual order processes 
  • Scalable eCommerce solution supporting growth across 12 branches 
  • Effective multi-channel marketing via Klaviyo and Google Shopping 
  • ERP-specialist digital commerce platform aligned with industry needs 

Tippers are now positioned for scalable growth, repeat ordering, and enhanced customer satisfaction in a competitive market.