19 November 2013

Mitsubishi Caterpillar Forklift America Inc. (MCFA) Goes Live with the Experlogix Product Configurator for Microsoft Dynamics CRM ®

Experlogix Product Configurator empowers MCFA Dealer Network with online quote and order entry

SALT LAKE CITY, UT - November 19, 2013 - Experlogix, Inc., the leading provider of CPQ (Configure, Price, Quote) solutions for Microsoft Dynamics CRM and ERP, announced today that Mitsubishi Caterpillar Forklift America Inc. (MCFA) has gone live with the Experlogix Product Configurator for Microsoft Dynamics CRM to improve quote and order performance within their dealer and internal sales channels.

MCFA is a leading manufacturer of forklifts in the United States, Mexico, Canada and Latin America. Based in Houston, TX, the company distributes three distinct product brands - Mitsubishi forklift trucks, Cat® lift trucks and Jungheinrich® warehouse products. With over 440 forklift dealer locations in North, Central and South America, MCFA is now empowering its dealers, as well as its internal MCFA national account sales team, with a more efficient and comprehensive system to produce customer quotes, printed proposals, and final customer orders. The Experlogix Product Configurator helps to deliver a wide variety of benefits including:

As part of the company's Dealer Sales Portal, the Experlogix Configurator not only provides lift truck component selection and validation, but also operates holistically with each dealer's local item catalog, enabling dealers to easily add non-MCFA items such as batteries, chargers and attachments to their configurations.

"We went through a very rigorous process of evaluating Configurator solutions and required each vendor to simulate our quoting and ordering environment as closely as possible", states Jason Haikenwaelder, Process Excellence and PMO Manager at MCFA. "In the end, there was really no comparison. Experlogix was the best solution for us with the level of integration it had with Dynamics CRM out of the box, their ability to meet all of our functional requirements, and possessing the flexibility necessary to integrate back to our ERP system."

"MCFA is an ideal customer for us, as they take advantage of the full range of our platform's capabilities," according to Christian Stepien, President, Experlogix. "Most companies today have a mix of quote and order input sources, including internal corporate and field sales resources as well as external partners, dealers, or even direct customers. The Experlogix Configurator provides a consistent platform to support these different quote and order generation users, while naturally conforming to each host system user interface, whether that is seamlessly within an application ribbon inside of Microsoft Dynamics CRM, or through a customer specific web portal. Having implemented Mitsubishi Caterpillar Forklift Europe Inc.'s (MCFE) configurator system in the past, we are pleased we could help MCFA achieve results similar to those seen at their European counterpart organization."

ABOUT EXPERLOGIX

Experlogix is a premier provider of product configurator technology, specializing in fully integrated quote and order automation solutions for Microsoft Dynamics CRM and ERP systems. Experlogix delivers the scalability and flexibility needed to handle virtually any configure, price, quote (CPQ) requirement at a low total cost of ownership. Formed in 1997, it partners with more than 500 VARs across North and South America, EMEA and Asia Pacific. More than 800 companies worldwide in a variety of industries rely on Experlogix, including Konica Minolta, TelePacific Communications, MTN Satellite Communications, Mitsubishi Caterpillar Forklift, VingCard Elsafe, Harland Financial Solutions, Husky Injection Molding Systems, Nikon Instruments, Hitachi Construction Machinery, AMX, Analogic and FEI Company. Based in Salt Lake City, UT, Experlogix also has offices in Santa Barbara, CA, and Woburn, MA. For more information, visit www.experlogix.com.

ABOUT MITSUBISHI CATERPILLAR FORKLIFT AMERICA INC. (MCFA)

Manufacturer of Industry-Leading Material Handling Equipment Mitsubishi Caterpillar Forklift America Inc. (MCFA) is a leading manufacturer of forklifts in the United States, Mexico, Canada and Latin America. Based in Houston, TX, the company distributes three distinct brands - Mitsubishi forklift trucks, Cat® lift trucks and Jungheinrich® warehouse products. MCFA features the industry's most extensive dealer network in North, Central and South America. The company provides customers with quality products that range from warehousing to industrial applications and are backed by industry-leading customer service. For more information about MCFA or any of the brands it manufactures and distributes, visit www.mcfa.com.

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