06 May 2013

Valley Countertops, Improves Their Efficiencies, Customer Experience and Satisfaction

Countertop Manufacturer uses Experlogix with Microsoft Dynamics® CRM to bring increased efficiencies and improve its customer experience and satisfaction

SANTA BARBARA, CA - May 6, 2013- Experlogix, Inc., the leading provider of product configurator solutions for Microsoft Dynamics CRM and ERP, announced today that Valley Countertops, based in, Abbotsford, BC, Canada has deployed the Experlogix Product Configurator for Microsoft Dynamics CRM. Valley Countertops offers homeowners, designers, contractors and major commercial developers, tailored designs for classic granite, quartz-surfaced and eco-friendly countertops and vanities.

"Valley Countertops is committed to using technology wherever we can to improve efficiencies and the customer experience," says Matthew Peacock, Valley Countertops IT System Administrator. The company was using Dynamics GP, but it didn’t support the detailed quoting functions necessary to design and manufacture customer orders. "We were really left to use pencil and paper to do quotes. Sales would draw out the configuration, calculate the square footage, and figure out what the appropriate SKUs were to complete the order," he says. "Each salesperson had his or her own process and style. Even though we had established operating policies, the main problem was consistency, which provided the opportunity for error and overlooking required SKUs."

"In viewing demos, we quickly realized that Experlogix was exactly what we were looking for. Very importantly, that it would support one consistent process every time," he says. The Experlogix Configurator is tightly integrated with the company’s Microsoft Dynamics CRM system, so much so that Peacock says that his sales team 'lives in Dynamics CRM and Experlogix.' The order configuration is generated in Experlogix and linked back to the specific profile in Dynamics CRM. When an order configuration is completed, the data is synced with the Dynamics GP (ERP) system through a natural workflow that eliminates rekeying, greatly streamlining the process, improving accuracy, and eliminating errors.

"Experlogix greatly helps facilitate new hires getting rapidly up to speed, dramatically reducing the learning curve," he says. "With Experlogix, you follow the same process every time. You don’t have to learn which SKUs go with which materials. The system automatically tells you which SKUs you can use. We’ve gone from having a piece of paper that gave you thousands of SKUs, to having only the appropriate ones presented." The shift from paper to Experlogix reduced errors that arose from selecting inappropriate SKUs, and from overlooking necessary SKUs. "Though it takes a similar amount of time to do an order, it ends up saving time - and money - overall, because nothing gets missed," he says. The end result is that in the first four months after going live, Valley Countertops has experienced a 33 percent reduction in rework. From a customer perspective, customer quotes are now greatly more transparent. Before, it was a list of SKUs; with Experlogix, each SKU is described for every job in a home so that customers know what room is being referenced, and why every SKU is required. "It enables the customer to quickly and easily know what they’re paying for," Peacock states. Peacock finds Experlogix staff very knowledgeable and extremely responsive and helpful. "If I submit a question, I always get an answer back within a day. Being able to rely and build on that kind of responsiveness from a solutions provider makes my life a whole lot easier."


Experlogix offers “One CPQ in the Cloud” for Microsoft Dynamics 365 Sales and Operations, providing a complete quote-to-order-to-manufacture experience across the enterprise. Experlogix empowers reps to deliver complex proposals consisting of thousands of potential product and pricing rules with the option to automate multi-level production orders when the business is won.

As Microsoft’s 2016 US ISV of the Year, Experlogix is recognized worldwide as the global leader in Configure, Price, Quote (CPQ) technology for Microsoft Dynamics with hundreds of Dynamics customers in a variety of industries, including Allegion, Analogic, Assa Abloy Hospitality, FEI Company, Hitachi Construction Machinery Australia, Husky Injection Molding Systems, Jayco, Inc., Malibu Boats, Mitsubishi Caterpillar Forklift, Nikon Instruments UK, Okuma America Corporation, Otis Elevator, Takeuchi, Teradata and TPx Communications. For more information, visit www.cpq365.com.

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