10 May 2010

AMX & Innotex Select Experlogix Configurator for Microsoft Dynamics

Leading product configurator ISV for Microsoft Dynamics Expands Market Share

SANTA BARBARA, CA, May 10, 2010 - Experlogix, Inc., the foremost developer of sales and manufacturing configurators for Microsoft Dynamics CRM and ERP, today announced that AMX, the leading provider of solutions that simplify the implementation, maintenance, and use of technology to create effective environments, has selected the Experlogix Configurator to accelerate their proposal production processes. By implementing the Experlogix Configurator with Microsoft Dynamics CRM, AMX intends to streamline its quoting processes and dramatically improve the accuracy of its proposals and forecasting.

Experlogix also announced that Innotex, a leading manufacturer of fire retardant protective clothing, chose the Experlogix Configurator for their Microsoft Dynamics CRM and Dynamics GP implementation. Innotex will deploy the Experlogix Portal Edition to enable their dealers to configure firefighting gear for fire departments throughout North America.

AMX and Innotex preferred Experlogix after a thorough evaluation of several configurator vendors. The selection criteria included:

  • Microsoft certified integration to Dynamics CRM
  • The ability to create complex bill-of-materials
  • Powerful partner portal capabilities
  • Proven track record in the Dynamics community
  • Total cost of ownership

Experlogix teamed with Strophe, Inc., a Microsoft Gold Certified Partner, to deliver a compelling value proposition to Innotex.

"We researched several product configurator vendors for Microsoft Dynamics CRM and GP. Nothing stacks up or integrates as well to Dynamics as Experlogix," said Marc Otis, associate principal, Strophe.

Christian Stepien, President of Experlogix said "We are delighted that AMX and Innotex have selected Experlogix to empower their sales staff and channel partners to configure products and services with speed and accuracy. We look forward to helping them achieve a fast return on their respective investments."


AMX hardware and software solutions simplify the implementation, maintenance, and use of technology to create effective environments. With the increasing number of technologies and operating platforms at work and home, AMX solves the complexity of managing this technology with reliable, consistent and scalable systems. Our award-winning products span control and automation, system-wide switching and audio/video signal distribution and technology management. They are implemented worldwide in conference rooms, homes, classrooms, network operation / command centers, hotels, entertainment venues, broadcast facilities, among others. AMX was founded in 1982 and is a member of the Duchossois Group of Companies. For more information, visit www.amx.com/


NNOTEX® has over 30 years of experience in the development, manufacturing and distribution of fire retardant protective clothing and is now one of the leading North American manufacturers of NFPA 1971-2007 certified turnout gear. INNOTEX INC, commitment is to provide firefighters with the absolute best turnout gear to maximize their performance. INNOTEX® has been chosen by several hundred Fire Departments and currently protect some of the largest Fire Departments in North America, the military as well as large International Fire Departments. For more information, visit www.innotex.ca/


Experlogix offers “One CPQ in the Cloud” for Microsoft Dynamics 365 Sales and Operations, providing a complete quote-to-order-to-manufacture experience across the enterprise. Experlogix empowers reps to deliver complex proposals consisting of thousands of potential product and pricing rules with the option to automate multi-level production orders when the business is won.

As Microsoft’s 2016 US ISV of the Year, Experlogix is recognized worldwide as the global leader in Configure, Price, Quote (CPQ) technology for Microsoft Dynamics with hundreds of Dynamics customers in a variety of industries, including Allegion, Analogic, Assa Abloy Hospitality, FEI Company, Hitachi Construction Machinery Australia, Husky Injection Molding Systems, Jayco, Inc., Malibu Boats, Mitsubishi Caterpillar Forklift, Nikon Instruments UK, Okuma America Corporation, Otis Elevator, Takeuchi, Teradata and TPx Communications. For more information, visit www.cpq365.com.

The trademarks and trade names mentioned herein may be the trademarks of their respective owners and are hereby acknowledged.