28 June 2010

Hitachi Construction Machinery and ROTEX Global Go Live with Experlogix for Microsoft Dynamics CRM

SANTA BARBARA, CA, - June 28, 2010 - Experlogix, Inc., the leading developer of sales and manufacturing configurator solutions for Microsoft Dynamics, announced today that Hitachi Construction Machinery (Australia) Pty Ltd (HCA) and ROTEX Global, LLC, have successfully deployed the Experlogix Configurator with Microsoft Dynamics CRM to enable their respective sales organizations to create complex quotes with speed and accuracy.

The Experlogix Configurator extends Microsoft Dynamics CRM into a sophisticated pricing and product configuration system by expertly guiding reps through every aspect of a product or service configuration, ensuring 100 percent accuracy. Built on the same .NET/SQL Server platform as Dynamics CRM, the two systems integrate seamlessly to provide a natural and intuitive user experience.

With 22 branches and almost 800 employees throughout Australia, HCA provides a range of earthmoving equipment suited to the Australian mining, construction, quarry and forestry industries.

“The Experlogix Configurator for Microsoft Dynamics CRM provides a powerful build, quote and order automation platform for our sales team,” says Eddie Lui, CRM Coordinator, HCA. “Their configurator is a great fit for our remote sales team that already utilizes Dynamics CRM and enables offline quoting even at remote locations.”

Cincinnati, OH based ROTOX Global, LLC, is a pioneer and global leader in the development of screening equipment and technology for the process industries. ROTEX implemented the Experlogix Configurator with Microsoft Dynamics CRM and Microsoft Dynamics GP for complete front-to-back office automation which includes complex product quote configuration in Dynamics CRM along with the generation of complete production orders (BOMs, routings and manufacturing orders) in Dynamics GP.

“We are proud to be working with HCA and ROTEX Global, LLC, to help strengthen their sales operations,” says Christian Stepien, president, Experlogix. “Our configurator combined with Microsoft Dynamics is an ideal platform for large organizations such as HCA and ROTEX that need a proven configurator solution that is simple to use and maintain with a low total cost of ownership.”


Experlogix offers “One CPQ in the Cloud” for Microsoft Dynamics 365 Sales and Operations, providing a complete quote-to-order-to-manufacture experience across the enterprise. Experlogix empowers reps to deliver complex proposals consisting of thousands of potential product and pricing rules with the option to automate multi-level production orders when the business is won.

As Microsoft’s 2016 US ISV of the Year, Experlogix is recognized worldwide as the global leader in Configure, Price, Quote (CPQ) technology for Microsoft Dynamics with hundreds of Dynamics customers in a variety of industries, including Allegion, Analogic, Assa Abloy Hospitality, FEI Company, Hitachi Construction Machinery Australia, Husky Injection Molding Systems, Jayco, Inc., Malibu Boats, Mitsubishi Caterpillar Forklift, Nikon Instruments UK, Okuma America Corporation, Otis Elevator, Takeuchi, Teradata and TPx Communications. For more information, visit www.cpq365.com.

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