Hitachi Construction Machinery (Australia) to Streamline Quoting Processes with Experlogix for Microsoft Dynamics CRM

SANTA BARBARA, CA, - July 23, 2009 - Experlogix, Inc., the leading developer of sales and manufacturing configurator solutions for Microsoft Dynamics, announced today that Hitachi Construction Machinery (Australia) Pty Ltd (HCA) has selected the Experlogix Configurator for Microsoft Dynamics CRM. HCA will implement Experlogix to simplify and accelerate their sales quote processes and leverage the solution’s Microsoft certified integration to Dynamics CRM.

With 22 branches and almost 800 employees throughout Australia, Hitachi Construction Machinery (Australia) Pty Ltd provides a range of earthmoving equipment suited to the Australian mining, construction, quarry and forestry industries.

“The Experlogix Configurator for Microsoft Dynamics CRM will provide a powerful build, quote and order automation platform for our sales team,” says Eddie Lui, CRM Coordinator, HCA. “Their configurator is a great fit for our remote sales team that already utilizes Dynamics CRM and will enable offline quoting even at remote locations.”

The Experlogix Configurator extends Microsoft Dynamics CRM into a sophisticated pricing and product configuration system by expertly guiding reps through every aspect of a heavy equipment configuration, ensuring 100 percent accuracy. Built on the same .NET/SQL Server platform as Dynamics CRM, the two systems integrate seamlessly to provide a natural and intuitive user experience.

“We are honored to be working with HCA to help strengthen their sales operations,” says Christian Stepien, president, Experlogix. “Our configurator combined with Microsoft Dynamics CRM is an ideal platform for organizations such as HCA that need a proven heavy equipment configurator solution that is simple to use and maintain with a low total cost of ownership.”

About Experlogix

Experlogix, founded in 1997, is a Microsoft Gold Certified ISV dedicated to providing fully integrated quote and order automation solutions for the Microsoft Dynamics platform. Available via the web or offline, Experlogix Configurators deliver the scalability and flexibility needed to handle virtually any complex quote and order requirement at a low total cost of ownership. More than 750 companies worldwide in a variety of industries rely on Experlogix.
www.experlogix.com.